Suracell Personal Genetic Health Program Rollout

Suracell is a new company trying to create a new market—genetically targeted nutraceuticals. The Suracell program is marketed through spas and medi-spas, but all fulfillment takes place online. D2 Creative developed a distinctive science-focused brand identity, positioning, and message strategy. The company, concept, and product line were successfully launched at the spa industry's largest conventions, where leading medical spas signed on as Spa Affiliates virtually on the spot. The company's website generated over 75,000 hits in the first week following launch, and the program generated significant national television exposure.

Visit: www.suracell.com